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What’s clapping got to do with innovation in the car industry? And why can’t I drive a truly zero-emission car from production right through to recycling, today?
According to old cliches it used to be that marketing people were highly artistic with great imagination to drive their brand through innovative advertising. Now that the old sales cycle has evolved into the buyers’ journey where the majority of decision making has already taken place before the customer is ready to speak to a … Continue reading What will win out in Marketing: Intuition or Data?
Here is one of my favourite allegories, often quoted in corporate storytelling, and for a good reason. It’s powerful!
A man came upon a construction site where three people were working. He asked the first, “What are you doing?” and the man replied: “I am laying bricks.” He asked the second, “What are you doing?” and the man replied: “I am building a wall.” As he approached the third, he heard him humming a tune as he worked, and asked, “What are you doing?” The man stood, looked up at the sky, and smiled, “I am building a cathedral!”
JFK asked the same question of a janitor at NASA and got this answer:
Social business used to be a buzzword.
Are you an optimist? Or a pessimist? … Brian Johnson explains that it’s entirely up to you to choose!I came across this and thought it it will be valuable to our TE Community This 3-minute video is an excellent breakdown of how our “explanatory styles” determine how optimistic (and happy) we are… Not sure what … Continue reading The 3 P’s of Optimism – How to Tune into Optimism and Happiness
There is an old saying in business – possibly attributed to marketing and management guru Phillip Kotler from about 30 years ago – that there are three types of companies: those that make things happen; those that watch what’s happening, and those that wonder what happened.
Still true today, and innovative companies and those with aspirations for innovation know which type they should belong to.
Since the GFC businesses and investors have struggled to find consistent ways to achieve double digit returns. You can continue to blame the shakeout that the credit crunch brought down on our heads, or accept that the current tough environment is the new normal. We now have to operate in a world where businesses and governments and media proprietors no longer have control. Everything has been digitised.